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Build properly encoded campaign tracking URLs so you can see exactly which ads and posts bring customers.
UTM parameters are little tags you add to the end of a link so Google Analytics and other tools can tell you where a visitor came from. Without them, traffic from your Facebook post, your email newsletter and your Google ad all blur together as “referral” or “direct.” With them, you can see which specific campaign drove each click, lead and sale.
This builder assembles the link for you. Enter your destination URL and fill in the campaign fields — source (where the traffic comes from, like google or facebook), medium (the type, like cpc or email), and campaign (a name for the promotion). Term and content are optional, useful for paid keywords and A/B testing. The tool URL-encodes each value correctly and gives you a finished link to copy with one click.
A few best practices: keep your naming consistent and lowercase (facebook, not Facebook and FB), because analytics treats them as different sources. Decide on a convention for medium — cpc for paid, email for newsletters, social for organic posts — and stick to it across every campaign so your reports stay clean.
StandupCRM ties these tagged links back to real leads and revenue for repair shops, so you know which campaigns actually pay off. This free builder is the first step.
A tag added to a URL (like utm_source=facebook) that tells analytics tools where a visitor came from.
Source is where traffic comes from (e.g. google, facebook); medium is the type of traffic (e.g. cpc, email, social).
No. Fill in the fields, copy your link — it all runs in your browser.
Yes, completely free.
StandupCRM ties every call and lead back to the campaign that drove it — Google Ads landing pages, call tracking, and a CRM in one place.
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