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Estimate how much revenue an average customer brings over the whole time they stay with you.
Customer lifetime value (LTV) is the total revenue you can expect from a typical customer across their entire relationship with your business — not just their first purchase. It reframes how much you can afford to spend to win a customer and how much a loyal, repeat customer is really worth compared to a one-time sale.
Enter three things: your average order value (what a customer typically spends per visit), how many times they buy per year, and how many years an average customer stays with you. The calculator multiplies them to estimate lifetime value, and also shows annual value per customer so you can sanity-check the inputs.
The formula is LTV = average order value × purchases per year × customer lifespan in years. For a repair shop, a customer who comes back twice a year for a few years is worth far more than the first screen repair suggests — which is exactly why retention, follow-ups and review requests pay off. Pair this with the CAC calculator: as long as LTV comfortably exceeds what you spend to acquire a customer (ideally 3× or more), growth is profitable.
StandupCRM tracks repeat visits and spend per customer for repair shops so LTV is measured from real data — this tool gives you a fast estimate.
Multiply average order value by purchases per year by the number of years a customer stays. This tool does it instantly.
It tells you how much you can afford to spend to acquire a customer and how much repeat business is worth.
LTV should comfortably exceed customer acquisition cost — many businesses target at least 3:1.
Yes, free and no signup.
StandupCRM gives repair shops Google Ads landing pages, lead capture, and a CRM dashboard — plus free tools like this to bring customers in.
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