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See the return on any investment as a clear percentage and dollar profit — plus an annualized rate if you enter a time period.
Return on investment (ROI) is the simplest way to compare whether money you put into something — an ad campaign, a piece of equipment, a new hire, a marketing channel — actually paid off. It expresses your gain as a percentage of what you spent, so a $500 return on a $1,000 investment and a $5,000 return on a $10,000 investment both read as 50% and can be compared at a glance.
Enter the amount you invested and the total amount you got back (or the final value). The calculator shows your net profit and your ROI percentage. If you also enter how long the investment ran in months, it estimates an annualized ROI, which is important because a 20% return in one month is very different from 20% over three years.
The formula is ROI = (return − investment) ÷ investment × 100. For marketing specifically, a positive ROI means the campaign made more than it cost; comparing ROI across channels tells you where to put the next dollar. Just be sure you’re counting the full cost, including your time.
Worked example: you spend $1,000 on an ad campaign and it brings in jobs worth $1,500. Your net profit is $1,500 − $1,000 = $500, and your ROI is 500 ÷ 1,000 × 100 = 50%. Now add time. If instead that $1,000 was a piece of equipment that returned $1,500 over 3 years (36 months), the raw ROI is still 50%, but the annualized ROI is only about 14.5% per year — because the same gain spread over three years is worth far less than the same gain in one month. Entering the duration is what stops a slow-but-large return from looking better than it really is.
StandupCRM ties ad spend to real leads and revenue for repair shops so you can see channel ROI without spreadsheets — this tool is the quick, standalone check.
Subtract the investment from the return, divide by the investment, and multiply by 100. This tool does it instantly.
It depends on the investment and risk, but for marketing many businesses aim for well above 100% (more than double the spend).
ROI scaled to a one-year period, so investments of different lengths can be compared fairly. A 50% return over 3 years is only about 14.5% per year annualized.
ROI = (return − investment) ÷ investment × 100. A $1,500 return on a $1,000 investment is (1,500 − 1,000) ÷ 1,000 × 100 = 50%.
Take the revenue a campaign generated, subtract what it cost, divide by the cost, and multiply by 100. Count the full cost — ad spend, tools and your time — so the number is honest.
A healthy Google Ads ROI for a phone repair shop is 300–500% — $3–$5 in revenue for every $1 in ad spend. Shops that hit this target pair high-intent local keywords (like "iPhone screen repair near me") with call tracking so every job can be traced back to a specific ad and keyword.
Yes, completely free with no signup.
StandupCRM gives repair shops Google Ads landing pages, lead capture, and a CRM dashboard — plus free tools like this to bring customers in.
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